A unique retail jewellery formula that included dramatically different store designs, a product range devoted exclusively to jewellery and almost saturation levels of high impact advertising elevated the Company to national prominence and record sales. The Company grew rapidly, expanding to 10 stores by 1987 - the same year it was listed on the New Zealand stock exchange. 1987 also saw expansion into Australia, opening the first store in August, in the Brisbane suburb of Indooroopilly. Today the group employs over 1,760 full and part time staff in retailing, manufacturing and administration. It has approximately 3,000 shareholders and remains the most profitable publicly listed jeweller in Australia/New Zealand.
