Mission Statement: Our Stores will be the most enjoyable shopping experience possible, providing friendly, informed and attentive service. Our company will provide maximum value for our Customers’ dollar. We will maintain the highest possible 'in -stock’ position with regard to core merchandise. The company’s standards will be higher than its competitors. Prouds is a national retail chain of 200 Australian stores with ongoing plans to add new locations. Prouds was established by William Proud in 1903 with our first store in Pitt St Sydney. Our range of Jewellery, Watches, and Giftware is the largest in Australia. We take great pride in the selection of our stock, whether it is a diamond from Italy or a hand made piece from our own factory, you can take comfort that you are choosing from the largest selection of quality jewellery in Australia. Prouds buying power ensures we can offer customers the very best value and quality jewellery. Our services include jewellery valuations and repairs, watch repairs, gift cards, lay-by and no interest forever payment plans. We look forward to seeing you soon.
